UnderItAll is reinventing rug pads for interior designers. With the industry’s first perforated rug pad, designers no longer have to wrestle with bulky scissors to match their pad size with a rug that arrived with slightly different dimensions than expected. The perforated edge lets them trim the rug to size effortlessly, saving time, money, and frustration.
From the moment we sat down with UnderItAll, their energy was contagious. They’re driven by a passion for creating an exceptional experience, relentlessly obsessing over every detail to deliver a high-quality, innovative product that delights. The branding reflects that spirit, positioning the rug pad as a tool for designers—turning an everyday item into a functional, beautiful asset. We developed a brand that conveys ease of use, efficiency, and a touch of fun—transforming a task that was formerly a hassle into something oddly satisfying.
